Course curriculum

  • 1

    Welcome

    • Points to Consider
    • Offers
    • Direct Linking
    • Keyword Research
    • Campaign Setup
    • Testing
  • 2

    Landing Pages

    • Quality Score
    • Landing Page Experience
    • Testing
  • 3

    Campaign Testing

    • When to Stop or Continue a Campaign
    • No Conversions
    • If You Have Conversions
  • 4

    Bing PPC

    • Initial Preparations
    • Campaign Setup
    • Keywords
    • Adgroups & Ad Creation
    • Campaign Setup & Launch
    • Landing Pages
    • Initial Strategy Summary
    • Intermediate Keyword Strategy & Selection
    • Intermediate Bidding & Match Types
    • Intermediate Domain & Landing Pages
  • 5

    Google Display Ads

    • Read This First
    • Adwords Display Initial Camapign Setup Options
    • Adwords Display Keywords & Placement Targeting
    • Adwords Display Topics - Interests and remarking
    • Adwords Display Topics - Combined Targeting Options
    • Adwords Display Topics - Advanced Campaign Insights